The Tourism Challenge is a Vancouver tourism industry tradition. It is our annual opportunity as tourism industry professionals to re-educate ourselves and enjoy the outstanding attractions and world class hotels that our region has to offer.


So that we are ready to welcome our guests and share our passion and knowledge about ALL that our city and region have to offer.


Fill in the inside front page of your PASSPORT before you arrive. Present your PASSPORT and PHOTO ID (only necessary for the Passport holder) to the ticket centre, server or host, and be sure to let reservations know you are booking a special Tourism Challenge room rate. You will receive FREE ADMISSION for two or EXCEPTIONAL RATES for two to any of our partner attractions or an EXCLUSIVE SPECIAL offer at our participating hotels.



Everyone who currently works or volunteers for one of the 300 tourism industry partners can participate in this program. Proof of employment will be requested before receiving a benefit.


Put a little effort in and the TOURISM CHALLENGE PRIVILEGE PASS is yours


Earn 20 STAMPS* and you’ll receive 10 months of admissions, special dining offers and other bonuses from our partners.

15 STAMPS must be from attractions and TWO STAMPS MUST BE FROM A NEIGHBOURHOOD – plus you’ll get a chance to win some great prizes

A little more effort – 30 STAMPS – will get you an opportunity to win weekend getaways, season’s tickets to cultural events and big adventure

Maximum effort – 40 STAMPS – puts you in the top draw as well as being entered in the draws for the other prizes. One lucky winner will enjoy a spectacular two-day, all-daylight Rocky Mountaineer rail journey from Vancouver to Banff.

*STAMPS are only awarded from attraction and neighbourhood partners if you take the time to experience them and complete their requirements. Hotels will provide a stamp when you enjoy a benefit or without a purchase and a second stamp if you spend a night!